CONVERSION

Digital Technologies for Print

Antilope Cardboard proud winner of the ECMA Carton Award 2013 


Antilope Cardboard – a division of the Antilope graphical media group, based in Lier, Belgium – wins the ECMA Carton Award 2013 in the Beauty & Cosmetics category. 49 cardboard companies from 11 countries have submitted over 100 carton concepts. Antilope Cardboard has managed to impress the panel of judges with its packaging for Mylène Cosmetics ‘Femme fatale’ perfume. For the packing the designers benefitted the extra opportunities offered by Antilope Cardboard's brand-new Highcon Euclid digital creasing and cutting machine. 

Antilope Cardboard has been designing and manufacturing cosmetic boxes for
the Belgian family-run businessMylène Cosmetics for a long time now.
"Mylène wanted the current Femme fatale packaging to be upgraded. For a state-of-the-art company such as Mylène it is vital for its cosmetic products to stand out from all the rest. Hence the crucial need for ‘out of the box’ thinking", says Linda Corremans, Antilope Cardboard'sManager. 

 The request was made just as Antilope was premiering the Highcon Euclid digital creasing and cutting machine. The machine is used for micro cutting, slitting and milling, thus opening up completely new opportunities for designers. Antilope therefore immediately rolled out the new technology for the 'Femme fatale' packaging.An important consideration is the huge time and money-saving opportunities the Highcon Euclid offers. Thank to this machine Mylène no longer requires a regular cutting die. The Highcon Euclid deploys high-speed laser optics systems for the cutting, slitting and milling process. The lower initial costs (no regular cutting die) allow orders for small volume jobs to be placed, thus producing less  waste and ensuring a much smaller carbon footprint for the production activities.  The design teams in both companies succeeded in building a successful relationship. In the end, they opted for the micro cutting of a flower. The outcome proved the extent to which technological innovation can help create packaging with the right impact.   




Israel October 2013

The West Chester-based Anro Inc. has placed an order for the Highcon Euclid, making it the first company in North America offers digital package converting to its customers.

The Highcon Euclid will join Anro’s digital printing line-up, allowing them to offer their customers a one stop shop; faster speed to market, greater flexibility and shorter run packaging.

The family-owned entity has been in business since 1953 and launched digital technology in 1998.

Chris Baker, Highcon VP Sales and Business Development:  “ Anro is well known for product innovation and customer service. A proven early adopter, the company needed no introduction to the advantages of digital technology. The Highcon Euclid allows Anro to produce products and services that are unique to digital finishing, such as highly creative packaging and on-demand responsiveness,  giving Anro a real competitive edge’’.

Jim Spinelli, Anro COO: “As a full service printer we believe in making our customers’ lives as easy as possible.  The Euclid will allow us to complete this service, extending their branding reach into short and medium run packaging and complementing the levels of quality, responsiveness and service that we strive to bring to all our clients. This addition to our digital supply chain will enhance our competitiveness in today’s demanding market.”

The Highcon Euclid is scheduled to be installed at Anro before the end of the year.



Watford 9th July 2013

Jackie Sidebottom of Glossop Cartons talks at the Packaging Innovations show about the Highcon Euclid, what it means to them, what it mean to the consumer and how it will change their business. 


Please click the video link below 


http://www.youtube.com/watch?v=VA8xaoIB7JE&feature



Watford 27th May 2013

Digital Printer runs centrefold article on the Highcon Euclid and how it's set to ease the carton market towards shorter more dynamic runs and multi job "ganging"

Simon Eccles reports. 

Please click on the link below


www.tinyurl.com/cm3b88f


Watford, 5th January 2013

Glossop Cartons has confirmed the world’s first production order for a Highcon™ Euclid digital cutting and creasing machine that will enable it to offer customers faster speeds to market, greater flexibility and cost savings on shorter runs.

Launched last year, the Highcon Euclid digital cutting and creasing machine is destined to transform the packaging industry.

Of Glossop Cartons’ decision to be the first in the world to confirm investment in this new technology, director Jacky Sidebottom said: “Glossop Cartons is constantly looking for new ways to improve its products and services for customers.

“The Highcon Euclid opens up a new range of possibilities for our customers: bespoke packaging, for short runs, pushing design boundaries and being able to respond to seasonal product changes cost effectively.

“This direct-to-pack concept fits perfectly with our company values of innovation, responsiveness, competitiveness and customer focus.”

The Highcon Euclid combines patent-pending DART technology to create the digital crease lines, with a unique high speed and high quality laser cutting solution. It does not require a conventional Die, removing the time associated with Die production and additional machine set-up. This enables greater versatility and flexibility to respond to customer needs, meet tighter deadlines and deliver short and medium run length jobs profitability.

Mark Nixon of Conversion-UK Ltd, Highcon’s channel partner in the UK, who closed the deal with Glossop Cartons said: “Glossop Cartons is an ideal candidate for the Highcon Euclid. It specialises in offering customers flexibility and service and the digital cutting and creasing capabilities of the Euclid will allow them to enhance their product offering and bring quality packages to the shelf even more rapidly.”

Glossop Cartons has a strong customer base of household names and a team with a reputation for quality and reliability built up over 30 years, who offer a unique service designed to suit customer requirements. Glossop Cartons will take delivery of the revolutionary solution in April 2013. As an early adopter of the Euclid, Highcon will be working closely with Glossop Cartons to unleash its potential.



Watford, 24th October 2012
Conversion have won the right to distribute the revolutionary Highcon Euclid digital die cutting machine in the UK and Ireland. Chris Baker, VP Sales & Business Development for Highcon worldwide commented that Mark & Maria's extensive sales & marketing experience in the print market, more specifically the technology market, was paramount in the selection process. "Both have served in lateral markets and both therefore understand the impact that the Euclid will make on the marketplace".
Mark Nixon, Managing Director of Conversion was delighted to be selected. He commented: "Market interest of this product was clear from the minute Drupa 2012 opened its doors. To begin the process of digitising die cutting is both exciting and rewarding and having been selected by Highcon to represent them in the UK and Ireland was a real boost to our company."